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OTT viewership on smart TV in India has doubled in the last one year: Experts

India is one of the biggest markets globally for content consumption across screens. The pandemic period and lockdowns saw tremendous growth in OTT content consumption and we saw families consuming OTT content together. This has led to the requirement of bigger screens to watch digital content and thus the demand for connected TVs with higher specifications and competitive pricing According to Counterpoint Research’s TV Tracker Service, India’s TV shipments grew 46% YoY in Q2 2021. Meanwhile, the smart TV market in India recorded 65% YoY growth in Q2 2021. All the major electronic brands today have smart TV offerings in their portfolio, which are fast replacing non-smart TVs. Brands like Xiaomi, Samsung, Sony and LG are leading the smart TV space. Today, connected TVs come with preset OTT offerings, along with Internet connectivity, thus providing a one-stop-shop for all entertainment requirements. As per industry reports, TV sales in India currently stand at around 20 million units an
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'We Enable Revenue Stream & Create User Experience': Amitt Sharma, Founder & CEO, VDO.AI

VDO.AI is a global innovator in ad technology providing brands offering impactful smart solutions. It was established in 2018 by Amitt Sharma, Founder and CEO along with the Co-Founder Arjit Sachdeva. Amitt Sharma explains the concept, journey, and opportunity to Ashish Sinha of BW Businessworld. Edited Excerpt: How did the idea of VDO.AI come about? Take us through your journey? Over the years, we saw that advertisers seemed to worry about creative assistance, lack of creative resources, incomplete insights, and lack of conversations. On the other hand, publishers were under the radar of higher bounce rates and lower revenue throughout the year. The major concern and roadblock for our advertisers and publishers were lack of insights and engagement, and revenue respectively. Being a publisher back in 2017, we realized the importance of leveraging new and innovative technologies to streamline revenue and keep SEO ratings high. That is how VDO.AI came to life. VDO.AI got on a mission to
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VDO.AI appoints former FreeWheel Executive Sean Black as the head of North America

  New York [USA]/ Gurugram (Haryana) [India], July 27 (ANI/BusinessWire India): With 20 plus years of Digital Marketing and Sales experience and a combined 20 years of overall brand and marketing strategy, Sean will now be heading the North American market for VDO.AI. VDO.AI – the global advertising technology company, has recently appointed Sean Black as the Head of North America. He takes clients/brand strategies and objectives beyond paper and delivers first of its kind creative thinking – married with holistic, insight-driven approaches. Sean will be in charge of improving the revenue growth by serving publishers and brands in leveraging video content. Additionally, he will be responsible for focusing on the overall business growth strategically by using the best platforms and resources for publishers. He is driven to build new opportunities as well as encourage thinking ahead of the marketplace to increase revenue. Sean brings a unique and rare view because of his previous e
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VDO.AI Partners with Foodpanda to unveil a wide new CTV/OTT Campaign for intriguing food lovers in Thailand.

  VDO.AI has run an indoor campaign for Foodpanda in Thailand as an internet advertisement on TV for 1-minute from May to June 2021 24th June, New Delhi:  VDO.AI partners with Foodpanda in May- June 2021, to initiate the CTV/OTT Campaign for intriguing food lovers in Thailand. The Campaign was run indoor with internet advertisement on TV for 1-minute. The alliance focused on three main pillars: 1.       Strategic Partnership and OTT Ecosystem – Leveraging the engaging video ads for successfully delivering OTT/CTV campaigns 2.       Outreach Program – focusing on brand awareness as the objective 3.       Audience Targeting With the potential shift from TV advertising to CTV/OTT, brands like Foodpanda got access to insightful information on their campaign performance, like – delivered impressions, clicks, video views and completion rates through Global Advertising Technology of VDO.AI. The CTV campaign, scheduled in May to June was focussed on amplifying Foodpanda’s service
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Reasons Why 3D Is The Future Of Advertising

Where there is a customer, their experience is everything. And the only way to provide your customers with the ‘wow’ experience is by offering them something unique, something they haven’t yet seen or felt. 3D advertising is something that can catch the customers’ attention in a fraction of seconds. And this is exactly why it is going to be the future of advertising. 3D rendering is something that not everyone is familiar with, so as fellow 3D advertisers, VDO.AI will introduce some of the major benefits of this concept. This will also help you better understand what it is. 1. High-Quality Visuals There is no argument that we have had high-quality images running in the digital world for a long time now. However, 3D visualization has thrown a new breath of life into advertising. The innovation by VDO.AI allows advertisers and marketers to create augmented reality and hyper-realistic imagery in the virtual universe. This type of advertising provides users with a 360-degree view of the p
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How to grow your business with native advertising?

There is a lot of buzz around the idea of native advertising. Businesses are making huge profits by practicing adept native advertising. Despite this, many advertisers and businesses are not aware of the best strategies for profitable native advertising. If you want to get your brand noticed using a softer approach, then native ads are the only available option. There are predictions that by the year 2025, the native ad market will be worth $400 billion. Businesses and brands that are new to this game should nail their marketing approach. This is why the native advertising expert, the VDO.AI team is sharing best practices to grow your business with native ads. You can anytime contact the VDO.AI team to perfectly plan and launch an effective native ad campaign. Through the below details you will explore the ways to increase your ROI and CTR. Scroll down and make your brand noticed. Label your native ads Please ensure to mark your advertisements as sponsored posts or any othe
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Tips For Successful Native Advertising

The advertising industry is ever going. Every time experts are searching and developing a new technique to attract more and more audiences to their ads. And, now they have come with the hottest trend that is Native Advertising. The non-intrusive ads are perfect for reaching your specific target audience. It can even manage ad-blockers and makes your campaign successful. With so many benefits, it is important to implement native ad campaigns strategically. To help you out, here are some tips, given by one of the leading native ad service providers, VDO.AI . Have a look -  Tip 1 - Set Campaign Goals For achieving better results, start by setting your end goal. This will provide you with a structure for your native ad campaign. Each ad is designed with a specific objective, it may include -  ● Generating leads ● Increasing brand visibility ● Increasing website traffic ● Generating more sales ● Encouraging your audience for signup  ● And many others You can also set your goals
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