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Showing posts from September, 2021

'We Enable Revenue Stream & Create User Experience': Amitt Sharma, Founder & CEO, VDO.AI

VDO.AI is a global innovator in ad technology providing brands offering impactful smart solutions. It was established in 2018 by Amitt Sharma, Founder and CEO along with the Co-Founder Arjit Sachdeva. Amitt Sharma explains the concept, journey, and opportunity to Ashish Sinha of BW Businessworld. Edited Excerpt: How did the idea of VDO.AI come about? Take us through your journey? Over the years, we saw that advertisers seemed to worry about creative assistance, lack of creative resources, incomplete insights, and lack of conversations. On the other hand, publishers were under the radar of higher bounce rates and lower revenue throughout the year. The major concern and roadblock for our advertisers and publishers were lack of insights and engagement, and revenue respectively. Being a publisher back in 2017, we realized the importance of leveraging new and innovative technologies to streamline revenue and keep SEO ratings high. That is how VDO.AI came to life. VDO.AI got on a mission to

VDO.AI appoints former FreeWheel Executive Sean Black as the head of North America

  New York [USA]/ Gurugram (Haryana) [India], July 27 (ANI/BusinessWire India): With 20 plus years of Digital Marketing and Sales experience and a combined 20 years of overall brand and marketing strategy, Sean will now be heading the North American market for VDO.AI. VDO.AI – the global advertising technology company, has recently appointed Sean Black as the Head of North America. He takes clients/brand strategies and objectives beyond paper and delivers first of its kind creative thinking – married with holistic, insight-driven approaches. Sean will be in charge of improving the revenue growth by serving publishers and brands in leveraging video content. Additionally, he will be responsible for focusing on the overall business growth strategically by using the best platforms and resources for publishers. He is driven to build new opportunities as well as encourage thinking ahead of the marketplace to increase revenue. Sean brings a unique and rare view because of his previous e

VDO.AI Partners with Foodpanda to unveil a wide new CTV/OTT Campaign for intriguing food lovers in Thailand.

  VDO.AI has run an indoor campaign for Foodpanda in Thailand as an internet advertisement on TV for 1-minute from May to June 2021 24th June, New Delhi:  VDO.AI partners with Foodpanda in May- June 2021, to initiate the CTV/OTT Campaign for intriguing food lovers in Thailand. The Campaign was run indoor with internet advertisement on TV for 1-minute. The alliance focused on three main pillars: 1.       Strategic Partnership and OTT Ecosystem – Leveraging the engaging video ads for successfully delivering OTT/CTV campaigns 2.       Outreach Program – focusing on brand awareness as the objective 3.       Audience Targeting With the potential shift from TV advertising to CTV/OTT, brands like Foodpanda got access to insightful information on their campaign performance, like – delivered impressions, clicks, video views and completion rates through Global Advertising Technology of VDO.AI. The CTV campaign, scheduled in May to June was focussed on amplifying Foodpanda’s service