India is one of the biggest markets globally for content consumption across screens. The pandemic period and lockdowns saw tremendous growth in OTT content consumption and we saw families consuming OTT content together. This has led to the requirement of bigger screens to watch digital content and thus the demand for connected TVs with higher specifications and competitive pricing According to Counterpoint Research’s TV Tracker Service, India’s TV shipments grew 46% YoY in Q2 2021. Meanwhile, the smart TV market in India recorded 65% YoY growth in Q2 2021. All the major electronic brands today have smart TV offerings in their portfolio, which are fast replacing non-smart TVs. Brands like Xiaomi, Samsung, Sony and LG are leading the smart TV space. Today, connected TVs come with preset OTT offerings, along with Internet connectivity, thus providing a one-stop-shop for all entertainment requirements. As per industry reports, TV sales in India currently stand at around 20 million units an