Reasons Why 3D Is The Future Of Advertising

Where there is a customer, their experience is everything. And the only way to provide your customers with the ‘wow’ experience is by offering them something unique, something they haven’t yet seen or felt. 3D advertising is something that can catch the customers’ attention in a fraction of seconds. And this is exactly why it is going to be the future of advertising.

3D rendering is something that not everyone is familiar with, so as fellow 3D advertisers, VDO.AI will introduce some of the major benefits of this concept. This will also help you better understand what it is.

1. High-Quality Visuals

There is no argument that we have had high-quality images running in the digital world for a long time now. However, 3D visualization has thrown a new breath of life into advertising. The innovation by VDO.AI allows advertisers and marketers to create augmented reality and hyper-realistic imagery in the virtual universe.

This type of advertising provides users with a 360-degree view of the product, with actual measurements. Users can move the products in any direction to get a clear picture of the product.

2. Cost-Effective

3D automatically sounds like a lot of work, which means expensive. But, the scenario is quite contrary. 3D advertising is actually cost-effective as opposed to traditional digital advertising and campaigns.

Of course, you will have to spend some money on hiring a professional team to create 3D imagery, but there are still fewer steps in the process. In addition to that, there is no need to wait for the prototypes, because they will be created digitally, and quick changes & edits can be done.

3.  Separates Production and Marketing

Both production and marketing are the two most essential departments of any firm or brand. They go hand in hand and are the topmost reasons for the success of any business. But, here’s the thing, both the departments are co-dependent, which sometimes can be the reason for the delay.

Traditionally the marketing department can not function, till the production of the prototype is finished. After the prototype is ready, it goes through several edits and modifications before being finalized. As a result, the product launch gets delayed.

With the introduction of 3D advertising, these two departments have become independent. The marketing team does not have to wait for the prototypes, as a result, a lot of time and cost is saved.

4.  Controlled Editing

Paying attention to minute details is very essential, especially when the images are high-definition. At VDO.AI, we know that the audience is smart, they can easily figure out what is real and what is not.

Editing a traditional image can be a bit tricky because if you under-edit it, people will know, if you over-edit it, people will again know.

On the other hand, in 3D editing, paying attention to small details is easy because the control is in the hands of the editor. And with complete control, it is easy to make a hyper-realistic image that appears to be more convincing and satisfying.